Employment Brand Is Your Competitive Advantage
How organizations of any size attract the right talent — even when they can’t compete on salary, perks, or scale
The reality leaders are facing
Every organization already has an employment brand.
It’s being shaped right now by what people see when they:
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Google your organization
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Visit your LinkedIn page
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Scroll your social channels
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Read Glassdoor reviews
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Talk to current or former employees
Whether you’ve designed it or not, that story is influencing who applies, who opts out, and who stays.
In today’s talent market, employment brand isn’t marketing. It’s a business strategy.
Why organizations bring in Dr. Paul Newton
Dr. Paul Newton helps leaders uncover and articulate the real stories inside their organization that make it a place the right people want to work.
As a former healthcare practitioner turned storyteller, publisher, and employment brand strategist, Paul brings a rare combination of:
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Google your organization
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Visit your LinkedIn page
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Scroll your social channels
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Read Glassdoor reviews
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Talk to current or former employees
His work helps organizations compete for talent not by copying larger players, but by making visible what already makes them compelling.
Signature Talks
Each talk can be delivered as a keynote, conference session, or adapted for leadership teams.
How Great Companies Become Workplaces of Choice
This keynote is based on the book The Talent Attraction Blueprint: How Smart Companies Build a Magnetic Employment Brand and Win Top Talent.
Many organizations believe they have a hiring problem when in reality they have a clarity problem.
In this talk, Paul shows how:
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Culture alone is not enough unless people can see it and imagine themselves inside it
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Employees leave for reasons far beyond pay and benefits
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Organizations of any size can compete by highlighting the experiences people value most
Audiences leave with a clear framework for understanding what’s really driving attraction, retention, and engagement — and how to turn their people into a true growth engine.
Designing a Candidate Experience That Actually Works
Today’s candidates form opinions long before they ever apply.
This session walks leaders through how candidates actually experience organizations across search, social media, peer reviews, and first touchpoints and where opportunities are being lost.
Participants learn:
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Why the candidate experience starts before a job posting exists
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How consistency across platforms builds trust
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How to make the experience of working inside the organization visible and believable
This talk is especially valuable for HR, talent, and employer brand leaders looking to modernize their approach without chasing trends
Many organizations believe they have a strong culture — yet still struggle with frontline turnover and hiring.
This provocative talk explores why:
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Good intentions don’t always translate into lived experience
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Outdated practices quietly drive people away
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Speed, visibility, and participation now shape candidate expectations
Using real-world examples, Paul reframes culture through the lens of experience and shows leaders how small shifts can make a measurable difference.
See Paul in Action
Short clips from Paul’s talks and webinars demonstrate his ability to:
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Reframe familiar problems in clear, relatable ways
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Connect strategy, culture, and human behaviour
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Engage audiences across leadership, HR, and frontline roles
Who These Talks Are For
Short clips from Paul’s talks and webinars demonstrate his ability to:
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Reframe familiar problems in clear, relatable ways
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Connect strategy, culture, and human behaviour
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Engage audiences across leadership, HR, and frontline roles
Outcomes for Organizations
Organizations that bring Paul in gain:
A clearer understanding of how their employment brand is perceived
Language to describe their culture honestly and credibly
Insight into why people stay and why they leave
A practical framework for becoming a workplace of choice for the right talent
About Dr. Paul Newton
Dr. Paul Newton is a storyteller, publisher, and employment brand strategist, and the co-author of The Talent Attraction Blueprint.
With a background in healthcare and years of experience working with organizations on culture, talent, and leadership, Paul helps leaders see their organizations through the eyes of the people they want to attract.
